Helping Technical Support Teams Grow and Succeed.

I create tools, training, and workflows that help support engineers build confidence, solve problems, and grow.

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Insights & Resources

Explore my latest posts, guides, and tips for technical support teams and WordPress professionals.

  • Speaking at WP Meetup Vienna

    Speaking at WP Meetup Vienna

    I’ll be speaking at the WordPress Meetup Vienna tomorrow 🎤 The meetup topic is “Save Time, Save Sanity: Automating WordPress”, and I’ll be giving a session called: “WordPress Automation in 2026 – Practical Workflows with WP-CLI & AI” Building on my WCEU 2025 talk and…

  • Automating WordPress Setup with WP-CLI and AI: Why You Should Too

    Automating WordPress Setup with WP-CLI and AI: Why You Should Too

    How I Discovered WP-CLI and Started Automating WordPress In the summer of 2019, a single webinar changed the way I work with WordPress forever. I joined a SiteGround session where Alain Schlesser introduced something I had never seen before: WP-CLI. Within minutes, I was hooked.…

  • I’m Speaking at WordCamp Europe 2025!

    I’m Speaking at WordCamp Europe 2025!

    🎤 I’ll be speaking at WordCamp Europe 2025 in Basel, Switzerland! In this session, I’ll show you how to automate WordPress setups using WP-CLI, custom scripting, and modern AI tools. We’ll explore how AI can help generate reusable, tailored configurations that save time, reduce human…

Portrait of Marcel Tannich

About Me

I’m a web developer and team lead dedicated to helping technical support teams grow, solve problems, and work smarter. With over 15 years in IT, from sysadmin to developer, I now focus on open-source projects, internal tooling, and practical leadership.

I contribute to the WordPress ecosystem, build custom solutions, and guide support professionals in a fast-changing digital world.

Let’s Connect

Have a question or want to chat about development, technical support, or my latest projects? I’d love to hear from you!