I help businesses and agencies solve complex WordPress problems, from difficult plugin conflicts and broken functionality to multilingual sites, WooCommerce, and inherited codebases.

Thoughts from my work with WordPress. Technical deep dives, practical solutions, community stories, and occasional updates from along the way.

Over the past few months, contributing to the WordPress.org Plugins Team has become a significant part of my time. What started as something I did alongside my regular job, mostly in the evenings and on weekends, quickly grew into many hours every week reviewing plugins,…

This post is based on a talk I gave at the WP Meetup Vienna in January 2026 When I give talks about WordPress workflows, I usually start with a simple question: Who here still sets up WordPress sites manually? And almost every time, quite a…

I’ll be speaking at the WordPress Meetup Vienna tomorrow 🎤 The meetup topic is “Save Time, Save Sanity: Automating WordPress”, and I’ll be giving a session called: “WordPress Automation in 2026 – Practical Workflows with WP-CLI & AI” Building on my WCEU 2025 talk and…

I’m a WordPress consultant and developer based in Vienna, Austria, with over 16 years of experience in IT and thousands of hours spent inside complex WordPress systems.
I specialize in solving critical site issues and technical problems that aren’t always straightforward. Alongside client work, I contribute to the WordPress project, speak at WordPress events, and help co-organize WordCamp Vienna.
Based in Vienna, I work internationally with businesses and agencies in English, German, and Spanish.